Wholesale activewear. Family owned, ethical, inclusive, diverse, sustainable, global fitness brand with local roots in Brazil.  Wholesale workout and gym clothes. Private labeling. Wholesale activewear. Family owned, ethical, inclusive, diverse, sustainable, global fitness brand with local roots in Brazil.  Wholesale workout and gym clothes. Private labeling.
  • Home
  • Wholesale
    • Wholesale Leggings
    • Wholesale Tops
    • Wholesale Shorts
    • Wholesale Jumpsuits
  • Private Label
  • Collection
  • About
  • News
  • Contact
  • Brazilian Bikinis

Tips from a fashion Icon who never attended fashion school.

You are here: Home / Fitness Fashion / Tips from a fashion Icon who never attended fashion school.

Tips from a fashion Icon who never attended fashion school.

July 16, 2020September 19, 2021by Thales Panagidesin Fitness Fashion, NewsTags wholesale activewear women
Diane von Fürstenberg (DVF)

21 Lessons from Diane von Fürstenberg (DVF)

I signed up for DVF’s online Masterclass and took the following notes.  They’re worth sharing because her experience is valuable and applicable to anyone interested in launching their own fashion label; whether it be swimwear or sportswear or clothing in general. 

1. Your product needs to stand for something. She said, “Your product must have an identity, a reason to be, offer something different, and it has to offer a personality.” The last thing you want to do is something totally generic…especially today where you can find anything and everything at any price. Competition is absurd so you have to find a niche, something that hasn’t been done. It has to stand for something. It can be a single product or type of fabric. It could be zippers, tie bows or the craft in the stitches. Push it as far as you can. It’s your DNA.

2. What does it mean to have a product stand for something? Just like a person, it has to have a personality, a reason for being, something to remember. Stand for it and stick to your brand DNA

3. Storytelling is very important.

4. Consignment is only good for market research and feedback.

5. Is it unique? What is it that you bring that makes it so special?

6. Logos come and go. The new generation don’t like logos as much.

7. People have a brand loyalty to you as the designer. 

8. As you design your product, you also design your life.

9. The last thing you want to do is something that is totally generic. You have to find a niche. You have to find something that hasn’t been done.

10. Trademark the name separate from the company because you may end up losing the name if you sell the company.

11. Never undermine the value of a good reputation. 

12. Marketing is important to tell the story but you have to have something substantial (a relevant product) to tell the story about.

13. The most important thing is to focus on your intention.  Why is your product different? What is special about your product?

14. Serving and pleasing a customer is a privilege.

15. You learn everything from your consumer. Be on the floor, talk to them and connect. Today it’s called data, data. Market Research.

16. Social media. The more authentic the better it is.

17. QVC – Quality. Value. Convenience.

18. Connect. Connect and Connect more with your customers.

19. Confidence is everything.

20. There’s no way to know if what you’re doing is right. You just have to pay attention to your surroundings, to what’s going on, to what you want to do. It’s your journey and you have to live it the best you can.

21. Success and failure live together at all times. Setbacks and failures are a part of what everybody has.

Think about how you can apply the above fashion and life lessons when you promote your activewear brand.

More about DVF

3CajuBrasil offers unparalleled marketing support. Here’s a teaser of material we share with every sportswear collection we launch – 4 times a year.There’s a surge in demand for Fitness wear and Swimwear

Share this post?

Facebook Twitter Pinterest

About author

Thales Panagides (Thales Panagides)

More posts

  • Related
  • Popular
  • Latest
CajuBrasil Sizing Chart
Explosive growth predicted for fashion fitness sportswear
Sportswear leggings and fitness wear for all gym lovers.
There’s a surge in demand for Fitness wear and Swimwear
Self Love 2020 CajuBrasil Sportswear Collection
What 18 years of selling Swimwear and Sportswear Online taught me.
What 18 years of selling Swimwear and Sportswear Online taught me.
There’s a surge in demand for Fitness wear and Swimwear
Sportswear leggings and fitness wear for all gym lovers.
Brazilian Fashion designers reveal the hottest activewear trends for 2023.
How to sell wholesale fitness clothes
Wholesale CajuBrasil Fitness Wear
Wholesale the best Brazilian leggings in the world

Recent Posts

  • Brazilian Fashion designers reveal the hottest activewear trends for 2023.
  • How to sell wholesale fitness clothes
  • Wholesale CajuBrasil Fitness Wear
  • Wholesale the best Brazilian leggings in the world
  • Do Start-ups and influencers play a role in seeking private label, unbranded, or blank activewear manufacturers?

Archives

  • May 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • January 2021
  • December 2020
  • July 2020

Categories

  • Activewear
  • Athleisure
  • Fitness Apparel
  • Fitness Fashion
  • Fitness wear
  • Gym wear
  • Manufacturer
  • News
  • Sizes
  • Sportswear
  • Trends
  • Uncategorized
  • Wholesale
  • Women
  • Workout clothes
  • Yoga Clothing
Wholesale activewear. Family owned, ethical, inclusive, diverse, sustainable, global fitness brand with local roots in Brazil.  Wholesale workout and gym clothes. Private labeling. Wholesale activewear. Family owned, ethical, inclusive, diverse, sustainable, global fitness brand with local roots in Brazil.  Wholesale workout and gym clothes. Private labeling.
Brazilian Fashion Fitness © 2021 | All Rights Reserved.
Web Development: Idilio Studio Ltd | Web Design: Natasa Lagou
Privacy Policy Terms and Conditions Cookie Policy
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT